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"You can reach the masses without sacrificing self, quality, and your overall sound. You just have to be great. Good doesn’t cut it anymore with the saturation the internet has caused, nowadays you have to be great. If you truly believe in what you create then push it as much as you can. I read the Bob Lefsetz Newsletter daily and recently he said something that really resonated with me. Focus on creating land mines not rockets. The internet has made it possible for your project to live on even years passed it’s release, a tipping point can cause your project from 2007 to blow up seemingly overnight in 2012. That’s a beautiful thing and you must use it to your advantage. Don’t focus too much on quantity and make it more about quality, make your primary focus developing your craft. Nowadays people either like train wrecks or greatness, if you’re just good it will be very difficult to reach the masses. However, more importantly its about creating what you feel and love. Once again, forget about fame and notoriety and create something real, something you can feel. That is what’s going to give you true happiness and satisfaction, if fame and notoriety come with it so be it, that’s just the icing on the cake. Listen to your heart, always remain positive, outside of those providing truly objective constructive criticism don’t listen to a word. People always have their own agendas and like to reflect a lot of their own insecurities and issues on to you. It’s very important that you learn how to recognize the ones trying to help you and the ones trying to keep you from achieving something they feel they can’t do themselves. Lastly, make sure you have fun, enjoy every moment of it, if you truly want success it will come to you as long as you’re doing everything that is in harmony with that thought. Work smart, have fun, focus, develop a plan, follow the plan, and never sacrifice the quality of your work. It’s that hard and that simple." - #TheILLZ February 22, 2012 | Post a Comment