Beats Electronics has announced that it's latest venture, Beats Music will launch publicly in January 2014. The music streaming service aims to compete with the likes of Spotify & Rdio, the two biggest services currently available. The company first garnered attention when they released Beats By Dre in late 2008. The headphones quickly gained mainstream appeal, and have become a staple of music connoisseurs.
Beats Music will act as a entirely separate entity, with CEO Ian Rogers at the helm [Previously of Yahoo! Music], with a initial investment of $60M to bring the product to market. Beats Electronics CEO Jimmy Iovine said today that the project is in beta stages, with many high profile users already taking a liking to the service. The company also launched a "name claiming" site earlier today to ensure that prominent figures don't suffer the same issues they have in the past with other widely adopted services.
This will be some interesting competition in the music streaming world given the fact that Beats has Jimmy Iovine, who has vast access to all of the artists on Interscope Records. What are your thoughts? Do you currently use a music streaming service, and do you enjoy it?
Let us know in the comments!
Leave a Comment
You must be logged in to post a comment. Please login or sign up in the upper right of this page.